Praying to write that one sales letter that will pull in the millions and guarantee your retirement to an island in the Caribbean? Maybe you’ve just sent out 5000 letters and haven’t had one response. Crafting an effective (and profitable) sales letter is an art, but one that can be learnt.

Headlines - grab ‘me early. It all starts here. Grab attention, make it interesting. Don’t bore the audience to death and don’t talk about your company. As the world becomes more cynical and consumers more advertising, for more details visit to www.sale-trigger-generator.com you need to be clued up about how to switch a reader on. There are numerous types of headline from the question format to the shocking fact. Just make sure they are highly relevant to your audience.

Know your customers. What is the point of mailing people if they already own an identical product? Does your homework, for more details visit to www.sales-page-rapid-fire.com find the right customers in your database, check that their details are up to date and when you do the letters make sure they are addressed to a person rather than Dear X. I don’t know about you but I’m more likely to read something that has my name at the top (even better if they manage to spell it correctly). Sales letters don’t always have to be mass mailings - if you haven’t heard from a customer in a while why not drop them a personal letter to develop your relationship.

Stop talking about yourself. We’ve all read them, ‘Dear Mrs. X, My name is Dave and I’m writing to tell you how wonderful our company, Y Ltd is. We’ve got loads of great gadgets and blah’. I’ll say this just once, so listen carefully, your potential customers have one question when they read a letter ‘what’s in it for me?’ If you don’t answer that immediately you’ve lost them and your letter will be winging its way to the bin. Speak to your customer, put their needs first. Avoid using the word ‘we’ and try using ‘you’.

Building credibility is key in a sales letter. If you have testimonials then use them, don’t make over exaggerated claims about your product or service and don’t use millions of exclamation marks!!!! Use success stories or short case studies to illustrate how you have helped customers but keep the focus on what you can do for the customer. Do have some brief information about your company, but put it further down the letter. Keep it to the point and unique to your business. No standard corporate speak thank you!

Blow your trumpet about benefits. The biggest trap most people fall into is talking about the features instead of benefits. You need to think about all the reasons people would choose to use your product/service and why they should choose you over your competitors - can you save them money, get rid of hassle, increase their profits, and change their life? Think about what causes your potential customers problems and how your product or service solves them. Don’t talk about the color or size of your new super widget, instead explain how the widget saves 10 hours and is half the cost of the product they are currently using.

Sitting there wondering whether your letter should be one or six pages long? This argument has been debated since the Greeks were writing their sales letters on parchment (although I’m guessing they stuck to short copy). There are no hard and fast rules for which one will work. Long copy works for some markets and for some products. Just be aware it isn’t a one fit solution (and nor is short copy). Long copy is generally better suited for selling (if someone already has an established interest in your product it may work) but it is not great for generating leads or giving information. The other issue in the UK is that long copy has become synonymous with fraudsters and scams. It does have its place but needs to be a carefully crafted story that leads the customer to a purchase. The only way to know what works for you is to test.

Test the waters. If you are planning to mail thousands of people then select a couple of hundred and send out different versions of your letter. Try long copy versus short copy, different headlines, and different offers and see what gets the best response. THEN, mail the other few thousand. Once you know what works you should get a better response rate.

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Instead of spending big bucks to advertise in print publications and participate in other costly offline marketing venues, many businesses of all sizes are turning to free to low cost internet methods and strategies to invest their time, effort and branding for a greater outreach. Because for much less than the price of one print classified ad, a company can generate many more leads, targeted leads, with methods that are free to very low cost on the Internet, while responses from print campaigns, if any, are often not worth the return on investment (ROI) in comparison.

Some of the more popular free to low cost internet marketing methods out there today follow.

1) Free Press Release and Article Directories - Well written articles and press releases help draw targeted Internet traffic to websites. Simply insert a link in the body of the press release that invites readers to visit a website for a free report or other offer in the last paragraph, and add a similar call to action in the resource box or byline or an article. Then submit the press releases and articles to free online article directories and press release sites. Find them by entering keywords like, “free article directory,” in Google or other top search engine.

2) Hire Ghostwriters - Hiring someone to write content for your blog, website, article and press release submissions work is easy to day and inexpensive when you outsource your work to ghostwriters. Find experienced, qualified writers on freelance bid sites like Elance.com and on forums in your niche and in the Internet marketing arena, like at WarriorForum.com.

3) Establish a Presence at Free Social Networking, Bookmarking and Other Sites - There are many places online where you can register for a free account, set up a web presence there, often with the ability to upload digital media to share with others, post on a blog and more, while also networking with fellow members and / or visitors to the site, as they make comments on your content, share their info and more. Some of these sites are:

Squidoo
Hubpages
Blogger
Wordpress
MySpace
Twitter

Find many more by searching Onlywire.com for starters. And sign up there to bookmark all your content for sharing with multiple sites and to learn more.

A couple points to keep in mind with these sites are: follow the rules at each, don’t spam and don’t go over board there. For example, Hubpages only allows two links to your sites, at the time of this writing. Don’t add three, trying to fake them out with an affiliate link. And don’t spam comments all over on other Hubs just to get links. This type negative activity can get you banned, your account closed.

4) Free Classified Online Ads - Search for “free classified ads” in Google and many sites show up. Some of the more popular places to submit your ads are:

a) craigslist
b) backpage
c) kijiji
d) gumtree
e) loquo
f) classifieds.myspace
g) expo.live
h) adlandpro
i) usfreeads
j) oodle

For help writing your ads and even submitting them and keeping them up to date on each site, consider hiring help, outsourcing with a ghostwriter experienced with sales copy, and a virtual assistant who can open accounts at each place, submit your ads and follow up as they expire to renew them, revise them, etc.

This article is brought to you by the Cash Maker and The best ptc program

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Affiliate Marketing Options

Have you been wanting to give your current job the shove for quite some time? Do you have the tune, take this job and shove it as your cell phone ring tone? Would you love to get into your own business but you’re afraid of the risk? Well the fears of risk are nothing to be laughed at. The vast majority of small businesses fail within the first year. There are a variety of reasons but the financial risk is incredibly high. To minimize the risk many look into the field of affiliate marketing. This takes about 90% percent of the risk factor away and allows you to set up a business for yourself.

As an affiliate, you do actually work for another company or merchant. You sell either products or services depending on your particular skills and talents. affiliate program are great for those that are creative, self motivated and not afraid of hard work. When you become an affiliate, the corporation takes on the risk. You can sign on to sell products or you can sell services. You can work to increase website traffic to other sites and receive referral payments, or you can create your own sites ad make money through ad revenue. The choice is entirely yours.

IF you are just starting out, you may want to join and affiliate program that has been established. You won’t be competing with other internet giants and you’ll gain some necessary skills and experience. One well known affiliate partner ship is the one that exists between Bizrate and shopzilla.

Both of these two sites exist as separate entities. However they have combines their resources to make an excellent affiliate program. Bizrate functions as a comparison shopping site. If someone wants a certain item they can search for it via Bizrate. The site will tell you where to purchase it and how much it charges. They will give you a complete item description as well. Bizrate also lets the consumers know who is offering particular items for the lowest price and who offers the best value for money. Bizrate gives consumers a chance to check out merchant reviews as well.

Shopzilla functions as an internet shopping site. They sell goods in several different categories and promise low prices with quality service. You can purchase nearly anything you like via the shopzilla site. If you have a credit or debit card the item will be delivered directly to you.

Shopzilla offers people the chance to join there affiliate marketing program. As one of their affiliates you are welcome to place sales content onto their site. You can place products that you might be selling for another affiliate company that you are working for; or you can work to increase the sales and revenue of the content already listed. Each method can result in sales commission and more money for you.

One great advantage of the shopzilla affiliate marketing program is that it works with the bizrate site. Even though shopzilla runs the affiliate program it has the support and backing of another major retail site. Your content can be posted on shopzilla and then reviewed on bizrate. If you’re a good seller and offer a quality product this can be highly advantageous. By becoming a good reliable merchant, you can get the bizrate high rating which will make customer trust you over others.

If you are creative and have sales savvy then perhaps you should consider a career in affiliate marketing. This will allow you to work for yourself with very little risk to you. It is easy to get started and the costs are next to nothing. If you have a computer and internet then you’re all set. By taking advantage of the shopzilla-Bizrate partnership, you can maximize your earning potential. By placing your content on shopzilla and having it rated on bizrate, you can gain a high level of exposure and internet traffic. If you offer a quality product and conduct yourself as a god merchant, there is no reason why these two sites can’t make you a lot of money.

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