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Those who have been in the industry since the late 90′s have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its’ infancy.

SEO – Introduction Stage – Starting about 1998

Companies who were around in the introduction stage often had to build product awareness and develop a market for SEO. In the early ’2000′s, many of our clients had just build their first websites. This was a significant investment for them and they thought that now that they have a website, the online sales would just flow in. Many didn’t realize that they had just invested serious coin into an over-priced business card. Because nobody could find them.

At this point, there was little consistency in the product. And as the algorithm got more complex, the SEO offering varied more. Some companies were offering to “submit to hundreds of search engines” (some still are) whilst others were offering usability, analytics and site architectural input in addition to on-page and off-page SEO.

SEO – Early Growth Stage – we’re still just at the beginning of it.

In the early growth stage, smart SEO companies are beginning to think about building their brand and to increase market share. Demand is increasing as more customers understand the benefits of “getting found”. There is some competition at this stage but because the market is broadening so much, competition is limited and there is still a huge amount of camaraderie within the industry. 10 years into it, it’s easy to assume that our industry is more mature than it actually is. We’ve only just begun.

Customer Implication

Demand has already started to increase but it is going to skyrocket. And it’s going to come from all types of business from very small customers to Enterprise type of businesses.

Up until recently, the neighborhood dry cleaner didn’t care if someone across the country found their website because they deal within a 5 km radius got very little benefit from optimizing their website. Now as local search gets much better, those local business will become much more serious about the opportunities online

It is also likely that we’ll see a lot of growth from Enterprise clients. These clients previously resisted SEO due to the complexity of working within legacy back-end systems. As technology increases and back-end systems become less expensive for more capability, we’re going to see companies replace their antiquated CMS’s with SEO friendly options.

Another change that this stage of the product life cycle will bring is in our relationship with the client. As SEO becomes a bigger part of the mainstream marketing mix, our customers will become more and more knowledgeable about SEO (we’re already starting to see this).

We’ll move from having a sales / consultative role to being a thought partner. Our clients will have a good understanding of what needs to be done but they’ll outsource it to us because we’re more efficient at implementing.

Competition Implication

With high growth in revenues, low barriers to entry, and no certification required, the SEO industry is prime for attracting any and all new entrants. There have always been new competitors. But the face of our competition is going to change greatly. Up until now competition has focused primarily on small start ups and web design firms who decide to add a search component. Some stick around but many are wiped out with the next major shift in the algorithm. This phase of the SEO life cycle is going to attract better capitalized, stronger competition from many sectors. These new entrants are attracted to SEO by the potential for profits not by the fit with their offering.

We are already starting to see traditional media firms seek to protect their eroding revenues by grabbing a slice of the online pie. But WalMart has shown us that future competition could be anyone. And it will be.

No all new entrants are attracted by dollar signs. There are also companies that are feeling increased pressure to offer a more well rounded package. As the integration of offline and online marketing services increases, customers are putting more pressure on agencies to handle the full scope of their marketing spend including the online component.

Although we’re already starting to see increased competition, many existing Search Engine Optimization companies aren’t feeling the pinch yet because demand is also increasing. One implication of increased demand coupled with new entrants to the market is the impact on supply. We’re starting to experience a shortage of experienced SEO talent SEO talent is a scarce resources. And this scared resource is not yet being renewed at a fast enough pace. Whilst some colleges are starting to offer digital media / internet marketing diploma, these grads know very little about what it takes to optimize a website.

Moreover, what they do know is limited to theory. It’s one thing to know that links are important to ranking. Its an entirely different thing to know how to effectively build links. So what?

Who cares where we are in the product life cycle?

Although we’ve already experienced a lot of growth, this growth is nothing compared to what we’re about to experience. In this next stage of the SEO life cycle, we’re going to see shifts in our clients, competition and product offering. Knowing that this is coming, will allow you to prepare. If we know that face of our competition is going to change from other small to mid sized SEO’s to large Agencies and Enterprise size companies in totally unrelated industries then we can prepare for this by determining how we’re going to differentiate ourselves from the new entrants.

And if we know that there is going to be increased pressure on skilled resources then we should be developing in house training programs now. The future is now. And it’s only just begun.

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Profile
- Base Location: New York City, New York // USA
- Registration Fee: None
- Minimum Order: None
- Payment Options: Credit Card, Paypal
- Shipping Options: UPS, FedEx, USPS
- Return Policy: Yes
- Validity: Verisign Secured

Products
- Quantity: 16,000+
- Unit Pricing: $7.99 – $7499.00
- Package Sizes: Individual Items, Varying Wholesale Lots
- Category: Jewelry/Gemstones

Ratings
- Overall Impression (8.6/10) * Great
- Product Prices (7/10)
- Product Quality (10/10)
- Product Quantity (10/10)
- Reliability of Service (8/10)
- Impression of Website (8/10)

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Review

Alpha Imports is a wholesale and dropship company of jewelry and gemstones. This company has an enormous stock of products — over 16,000 different items. The company offers mainly diamonds, precious gemstones, and semi-precious gemstones. It has about every type of gemstone you could imagine: over 40 different types, in fact. So, the strong point of this company, then, is its sheer quantity of products.

Not only does Alpha Imports offer a great selection and quantity of items, but the items are of high quality as well. On the website, each item is detailed by shape, color, cut, place of origin, luster, size, depth, treatment, hardness, clarity, grade, and weight. Thus, the website provides thorough information on each product, guaranteeing that you (and your customer) know exactly what you’re getting. The website also makes it easier to search through the massive stock of items by allowing you to seek specific gemstones by size, shape, weight, color, etc. and arrange the items by name, date, or price. In addition, the provider offers certificates to verify the quality and grade of the gemstones/jewelry, one certificate per piece. The certificates are, however, priced separately and cost about $50.00 each. Of course, if you were to sell a piece of jewelry — say, a diamond ring — that costs about $5000, then it would definitely be a good idea to get the certificate for proof of authenticity. Customers will feel safer that way.

Well, so Alpha Imports has great product variety, quantity, and quality. But the thing to keep in mind is that these are high-quality pieces, and the prices are generally high as well. The gemstones and jewelry can still be considered wholesale and generate significant profits, but, as always, some items are priced better than others. Be sure to check your competitors’ prices before buying or offering any of the jewelry yourself, in order to see how your prices will compare.

All in all, Alpha Imports is a great jewelry and gemstone provider. The prices, though varying in terms of profitability, are generally worth the price. Sales should be fairly easy, considering how jewelry is such a high-demand product. The company itself offers a vast quantity of quality products — all the better for you to stock your store. In the end, I would say that Alpha Imports is definitely a company worth looking into.

The integrity of the website is confirmed by Verisign.

Drop Ship Online Business Advice

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Why a lot of online users participating on these Paid-to-Click (PTC) programs are earning more than a regular bank manager? Before we go into the money making aspect of Paid-to-Click (PTC) programs let us learn first how it all started.

Paid-to-Click is commonly known as PTC. It is one of the many Get-Paid-To (GPT) related programs which is popular in advertising. The founder of PTC was just a simple net surfer who typically spends his day browsing the web for information. While he was surfing some sites, he discovered that almost every site has have advertisements designed in a lot of ways, text ads, banner ads, pop-ups, pop-unders and a whole lot more.

He can’t help thinking that all of these ads were paid by advertisers to webmasters but was rarely seen by an ad-blind net surfers therefore, the advertising results was surely awful. Online users just won’t click or even noticed the advertiser’s ad link or banner at all. Come to think that most net surfers are dead sick seeing those annoying pop-up and pop-under ads.

So a bright idea came upon him to design an effective method that most advertisers love it even today. The idea was why not the advertisers pay him for advertising and then he will pay those net surfers to visit and view their website. The idea worked and even become more popular today.

Paid-to-Click (PTC) was then established because of him and many other related PTC programs came about. Because of PTC a lot of advertisers were happy about the results of their advertising even today and because of the PTC program a lot of net surfers are earning huge amount of money.

Paid-to-Click (PTC) is one of the popular money earning programs on the Internet and it’s totally free. It has already made a lot of online users earned huge income that could even surpass the salary of a regular bank manager. The dynamics of a PTC program is very simple. All you have to do is sign-up as new member on any trusted PTC programs. Sign-up’s to any PTC program is totally free. Once you are a member you can click all available ads on their PTC program and earn in doing so, after viewing the advertiser’s website within 30 seconds. You will even earn more if you refer people as your direct downlines. When your downlines or direct referral clicks on an ad you will earn a click bonus. You can invite as many downlines or referrals you want making your income potential totally unlimited.

A Paid-to-Click (PTC) program has been helping a lot of net surfers earning good money and improving their lifestyles. Truly, PTC program is one and has been a proven system for net surfers who want to earn huge income online and fulfil one of their dreams in life – Financial Freedom.

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