It seems link longer, but only two weeks ago my young company moved into our first permanent office space. We’d been using some shared office space on our old University campus for about the last year or so but we’ve quickly grown to a permanent staff of 6 and several contractors. The time had come to get our own space.

When we started our internet marketing business there was myself, my girlfriend and my business partner. We all worked out of my house so it was easy to communicate and collaborate with one another. As we began to attract more business so we needed additional help so we started to use contractors. For client meetings we would book one of the meeting rooms at our old University or even meet up in a local pub or restaurant.

It was when we needed to take on additional staff that we started to rent a couple of small offices from the University. This worked well for a while, although several clients experienced problems when trying to find us so we decided that we needed our own office.

Being a young firm we hadn’t yet accumulated too much ‘stuff’ to move into our new office. The most important items being our servers and computers, but we also had some office furniture that needed to be moved from both my house and the University. We employed a reputable London office moving firm to carry out the move for us and they had our desks, chairs and computers comfortably relocated before lunch time.

Having been in our new office space, with a dedicated meeting room and plenty of space for more staff (if they are needed) for just over two weeks we can’t believe the difference it has made to our working lives. Having a dedicated, spacious meeting room is great for not only client meetings but in house training sessions and impromptu meetups with colleagues. It has taken a while to get the place furnished and it’s still a bit of a barn with lots of unoccupied floor space. But is clean, airy, near to a main London tube station and close to a couple of great London pubs.

Our clients don’t get lost when trying to find us any more as our new office has our business name boldly displayed from our first floor window. Our internal communications is much improved as we are all working from the same location, rather than from our homes and the old offices we occupied in the University. And our new office is so comfortable, and spacious, that a couple of our part-time contractors would rather work from the office than from their homes.

Business moves can, I know, be an enormous headache with so many pitfalls and problems to overcome. I’m hoping that our new location will last our business for a good number of years and continue to provide us with the space we need to give our clients a great service.

My advice to anyone who has to think about moving office in London is to give yourself plenty of time, plan your move in complete detail and be certain to employ a professional London office moving firm who have a great reputation and lots of experience carrying out successful business removals.

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As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online, you are giving your readers a value-added service that will set you apart from other ezines and newsletters, which will help your Online Business. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to “see” your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants.

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There are some things to consider when making the decision to put your newsletter archives online.

The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website, so that potential customers and advertisers can see what it is your publication has to offer them. Then, you can keep your remaining archives in a member’s only website that is only accessible to your paying subscribers.

If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month’s issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available.

Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.

Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words “home improvement”. Now when a potential subscriber searches on the Internet for “home improvement,” they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished.

Simply put, having your newsletter archives online is probably the easiest way to increase your exposure in the search engines and the easiest way to increase your ezine’s subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber’s experience, letting him or her feel good about the service that you are providing to them.

People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber’s email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week. When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy-to-read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway.

So if you want to set yourself apart from your competitors and offer this value-added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription do consider offering a few issues in a free archive, so that you can at least show potential subscribers and advertisers the quality of the product you provide.

Follow my advice, and down the road, you will be able to generate more income from your newsletter, because you will have a much larger list of subscribers to count as your own.

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People opt for internet advertising methods because practically half of the world’s population knows HTML. If you have your own business, you have to decide on what web advertising method works for you. Ask yourself what are you going to avail of: the expensive web advertising methods or the cheap ones? Others will pipe in “expensive!” immediately, but they don’t know cheap internet advertising method attracts great benefits as well.

Here’s the lowdown and a comparative look on the cheap and expensive internet advertising methods:

The Expensive:

1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. Pod casts.

Broadcast is to TV as pod cast is to internet. It’s one sophisticated internet advertising method that can somehow hamper your budget. But if you’re thinking results, pod casting is worth the money.

3. Paying the search engines.

How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we’re talking about Google and Yahoo search engines here, then don’t give it a second thought.

This is associated with another internet advertising method: the pay-per-click system.

The Cheap:

1. Blogging.

Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don’t even need to pay!

2. Submit to not-so-big search engines.

This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.

3. Text links.

This is not just cheap…this is virtually free! Let someone text link your site and return the favor.

Cheap versus expensive, that’s always the question that hounds on whenever we’re trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.

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