As a Singapore social media marketing consultant, I have seen local business trying to get into social media to try to sell and promote their services and products. There are of course successful example that local business are able to sell and promote their products in the social media arena.

But most of the business owners are doing all wrong. In social, we have to interact, engage and build up reputation among the target group of audience or customer. So, today, I am going to share with you insights of how local business can market correctly on the social media arena. I will discuss 4 top dog social media websites and they are facebook, youtube, twitter and linkedin.

Social Media Marketing – Facebook

By now, I assume you already have a facebook account. If not, just go and register for a free account over at Facebook. Basically what we will be doing in facebook is to create a facebook fan page and a group. The purpose for a fan page is to be able to publicly advertise your product, service or business. This is an all-important page as this will be your very own facebook fan page and it will be indexed and found on the search engine. So you might want to spend more time here. While your facebook group, think of a catchy headline to pull in members and give content, advice and help to your members. Remember the most powerful point in facebook group will be able to collect survey data result.

Social Media Marketing – youtube

Youtube is very interesting for local business owner. You can do basically anything with youtube for your business. For example, you can do a product trailer or teaser, you can also do video such as, testimonial video, product review video, info-tainment video, content video, how-to video and frequently asked question or FAQ video. You have to remember insert your website url at the end of your video and put up a brief description with your website url in the right hand side of your video.

Social Media Marketing – Twitter

Twitter is a small application that makes wonders for your local business. Think twitter as a sms broadcast that you can send out maximum 140 characters. You can send out important updates to your followers like, contest, promotion or if you are having a trade show, you can blast out your trade show details and many more to engage your followers.

Social Media Marketing – Linkedin

Linkedin is a professional and business online networking platform. As a business owner, you can put up your business profile and start engaging with other professional and business owners. This is a huge opportunity as not only will you be able to share content with your potential customer, you can build up your reputation and credibility in your industry too.

As you can see from the above, you can now think of your social media marketing strategy by using any one of the four above to start engaging your customer, audience or prospect.

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               It might sound harsh, but many people do not return to get a higher education because they want to enrich themselves, or to improve themselves. They do so because they want to earn more money, plain and simple. For those who are looking to learn more, get a higher degree, and complete a new round of education simply to increase their earning potential, there are certain degrees which will definitely be a better option than others. The highest earning degrees are of course professional degrees, such as a law degree or a medical degree, however, the downside to those options is the lack of distance education. For many, the ability to get an MBA through online master degree programs represents the best chance to boost their earnings capabilities through further education.

               There are some different options to consider once you’ve decided that you want to complete an online MBA and take your earnings to the next level. One of the primary things to consider is what field you want to specialize in. Although there are generalized MBA courses available, these are generally not going to offer as specialized job placement, (and therefore higher earnings) as a specialized track of an MBA program might, unless you have years of real world experience in a particular niche that can guarantee you a job there regardless of the degree program you choose.

               One good example of a highly profitable strand would be an online MBA accounting program. Accountants are solid earners all around, but an MBA is going to give you the chance to move much higher in an accounting firm or in any corporate accounting department. In the last few years we have lost sight of the fact that education is the key to success, but as MBA earners keep earning amidst the recession while those with lesser degrees face cutbacks and salary loss, it become clear that an advanced degree can make all the difference in the world for your financial viability.

               An online MBA business program might be a great choice for someone who is either an entrepreneur themselves or who wishes to work as a consultant to one. Consultancy for entrepreneurs is another growing field as many more people attempt to make their own way amidst the downturn. However, as a growing field, it is also competitive, and you may have a much easier time getting clients in such a field if you have an advanced degree to back up your brand with.

For one thing, it is extremely cheap to use a virtual office instead of physical space. You cut down on more than three quarters of the normal variable and fixed costs and this leaves you much more capital to invest on other aspects of your business. Whether you have a warehouse to maintain, a kitchen or distribution point to upkeep, you do not have to worry about renting out an office to house your employees and stress yourself out on the many different rising costs that may exist. It isn’t a joke when you consider how much employers are spending on their office, especially SME’s who have come to the realisation that their office has become more of a liability than anything else. At the end of the day, you will be the best judge on whether or not you can shift your operations partially or completely virtual. Some business have taken an approach of virtualising part of their operations to cut costs and increase profit margins.Whatever the use, cost is a major factor in why a virtual office is a viable business solution. It is also great because they provide one-stop service solutions for you, which means less of hassle setting up telephony, email, fax and internet. Although they do charge you a premium, it is still a far better solution as compared to the amount you will spend paying the monthly bills for a physical office. They also provide receptionist and even physical spaces to conduct meetings; furthermore, you will be able to use a premium business address on all your carriers.The flip side of this is that virtual offices can be seen a mile away, which means that it can either be seen as an innovative and cost cutting method, or a cheap solution to keep the business running. Sometimes, customers would like to know that you have a dedicated place where they can drop by anytime and talk to the employees or the boss. Personal contact is still important in the business world, and the virtual office, with its limited personal interaction, cannot provide for that. Even renting out the physical locations are based on availability. In addition, the quality of the receptionist is something that people are often concerned about. Often they are placed in charge of more than one company and this makes it a diluted service experience for the client. They are unable to answer the more specific questions and sometimes are at a loss, and this will harm your company’s image. But these are the risks that you have to take. It is hardly possible to get a low-cost solution for your office operations without compromising on certain aspects. It is how you choose the virtual office and control the dynamics of its operation that will ensure the success of your business. These are some of the pros and cons of using a virtual office, but in the end of the day, it is still a viable business solution for those looking to start cheap and build momentum from there.