Jun 20

Where do I start on this topic? I have been marketing online for 9 years now. I have seen a lot of good and bad ways to advertise my online opportunities and websites. In this article I am going to cover the bad ones and why they are so bad. Some of you who read this may already know this information. However, those of you that don’t really need to know this.

The reality of online marketing is that it is not easy. I don’t care what anyone says. It take hard work, educating yourself, and being smart about the resources you use.

So lets get into it shall we!

The number one kind of advertising to stay clear of is Paid Emails Advertising or Paid To Click Advertising. There is one unfortunate fact with this kind of advertising. The only reason anyone is going to your website on these websites is because they are being paid to. They have no interest at all in what you are trying to show them. They simply want their money.

I don’t care how big the membership base of the website is, who it’s owned by, or where it’s located. It doesn’t matter what promises they offer you. It’s garbage advertising and you will be doing nothing more than throwing your money away if you use these services.

Another factor that maked this such horrible advertising is the fact that most of the members are from the poorest countries on the planet. So, most of the time they can’t afford what you’re offering even if they did look at your website. It’s unfortunate, but these people are attracted to incentivised websites because a relatively small amount of money by our standards can go a long way in the countries they are from. Also, the majority of them do not understand English, so they can’t read your content anyway.

I know from personal experience just how bad Paid Email Advertising or Paid To Click Advertising is. I used to work in the Paid To Click industry. I ran a couple of sites that, of course, burned themselves out because it’s a terrible business model. Now I do real online marketing. Do yourself a big favour. Avoid all Paid Email and Paid To Click websites unless you enjoy throwing your money away.

The next form of garbage advertising I will cover is Traffic Exchanges.

A Traffic Exchange website receives website submissions from webmasters that join traffic exchange networks. The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system. This increases the number of visitors to all the sites involved.

This all sounds good in theory, but thats all it is … a theory. The only thing most of these surfers look at is the timer on the page so they can click next and earn another hit back to their website. This is better than Paid To Read and Paid To Click. Unfortunately, it’s still trash. Use them if you absolutely must. Avoiding them is smarter.

For real quality marketing and advertising information, check out these sites. Aztek Marketing Blog, and Blog Marketer

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Jun 18

Are you interested in finding and buying a California business for sale? There is no doubt that the real estate in here is a force to be reckoned with. Whether you have invested in real estate in the past or you are just starting out, you have a great chance of being a success when you buy in this state! There are a lot of great opportunities from franchises to mature companies that are up for grabs; you simply have to choose the one that is right for you. So, you have the idea but what next?

Buying anything that is worth something can be stressful and may take you some serious time to determine if you are making the right choice, and when you buy real estate of any type this is no exception. Finding and buying a California business for sale can be difficult, but if you have someone on your side to help you through the process you will find that it is not as hard as it would be otherwise. At this point you may be wondering who exactly you should call to help you, since you don’t know anyone that knows anything about the industry.

The person that you need to get in touch with to help you is a broker, also known as a real estate agent in some areas. A broker can help you find the opportunities that meet your need, and perhaps even develop what it is that you might want to invest in. When you are searching for a California business for sale you may become overwhelmed by all of the options. When you work with a broker they can help to keep you focused and also play devil’s advocate. It’s also nice to have someone on your side that is familiar with the industry and may even be able to give you some figures, percentages, or facts that will help you make the wisest decision.

Finding a broker doesn’t have to be difficult, in fact there are many of them out there. If you haven’t worked with such a professional in the past you may not know what to look for. One of the most important attributes to look for is someone who is willing to really listen to you. If you work with a broker that doesn’t really hear what you want, need, or what your concerns may be it will be more frustrating than if you were working on your own. You also want to work with someone who has a lot of experience in the market, as this will enable them to give you the best advice.

When looking for a California business for sale there is one broker company that can give you the experience as well as the ability to listen to you, and that would be Hughes Properties. This is a company that can give you the personal attention that you need. Visit this company and learn more about them on their website at http://www.hughesproperties.com today to see if they can provide you with the help that you need!

Written by Ricco Richardson
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Jun 12

I have a friend who always seems to fail at every business opportunity he lays his hands. Do you know why? He thinks BIG! I mean really BIG!

He never looks at any opportunity unless he can make huge sums of cash. What always ends up happening is that he never has the cash flow to manage the opportunity that he wants so much to come true.

My main concern is that there are too many books in the market place that seduce people with large business ideas and impossible goals. Often it is better to think small and with incremental baby steps reach higher then was thought possible.

When people start thinking BIG, then even a positive outcome in business might not meet their initial goal leading to possible despair.

When you have small plans and perform better than expected this gives a boost to mind and body. If you have high goals and fail to reach them – even though you are successful in other people’s eyes – in your own mind you have failed.

Many of the business books out there tell you that you MUST think BIG. I disagree strongly. I like the philosophy of “think small and make it BIG”.

I believe in Baby Steps. It is amazing what you can achieve in 5 years if you take small baby steps at regular intervals. No matter what stage you are in your business, focus on the next small baby step. Step by step, you will get closer to your goal.

If you must then BIG, then start by thinking small and make gradual incremental steps towards your goals.

Now women excel at thinking small and planning small carefully calculated steps. This is probably why we are seeing more and more successful business women. They never seem to lose sight of their eventual business goal and also don’t get upset easily when the road throws up more challenges.

Even with product developments, small incremental improvements often work better then developing a brand new product. It is usually far cheaper to improve an existing product then to axe it and replace with something that hasn’t been tried and tested.

You can apply the same ideas when dealing with business clients. Remember that with customers it is often the small things that count like: how long did it take before someone answered the phone, how quick was the response to their query. The small etiquettes of business service also help you to attract the BIG clients.

Work hard, pay the price, and enjoy your work. The short term realities of business might be tough but the long term opportunities can be high. Stop thinking BIG and take small steps towards your goals and you might possibly achieve Greatness!

Written by Ricco Richardson
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