When we talk about viral marketing campaigns we are talking about marketing activities that spreads from person to person quickly in a variety of ways, pretty much like a cold or flu virus spreads. But in a controlled situation the information that passes between people is positive and drives them towards becoming new customers to you. Viral marketing encourages existing customers to talk about you, share information about you and your services and hopefully this draws their array of friends, colleagues and other acquaintances into becoming your next level of customers. And, if like a cold or flu virus it spreads quickly from one person to several other people, it then becomes an increasingly good effect as more and more people hear about you and start buying from you.
But what clever techniques can you use to help encourage this viral marketing technique? Well, promotional gifts are a good place to start for any hopeful viral marketing campaign. And here are some tips on how to promote such a campaign.
1) Be Subtle
Rather than directly target people and hit with a hard sell use a subtle and roundabout approach. Think about where your potential customers are dealing with other people and see if you can target them there. Think of small businesses and other places where people might ask the staff to borrow pens to sign chitties, make notes etc. How often do these places run out of their own pens? Well get a cheap batch of promotional pens produced with your logo and give them out in bulk to these small businesses. When their customer borrow a pen, they see your logo. Or offer to supply free appointment cards and include on them your contact details. When a customer takes home a note of their next appointment they also take home your contact details.
2) Get People Talking About You
Sponsor a local event, maybe choose a high profile a charity event or maybe a community or school event. Offer some prizes or a reward for every entrant to receive. There’s a whole range of promotional golf items that you could have printed for distribution, from printed golf hats, golf balls, promotional golf tees and so on. Give these out to local golf medal competitions and all the entered players will soon know about your business. Or give small knick knacks such as pens, printed key rings and other suitable items to a group organising a local race and ask that they be included in the finishers’ goody bags. Or you might try promotional items given out at a school sports day or sponsoring a school gala or other sports event with a promotional trophy and medals for the winning team. These are all designed to get people to see your logo and know that you have provided the important prizes and talk about how good you have been to them.
That’s just two ways to get your viral marketing program off the ground with promotional gifts. There are loads more to choose from once it is started.
Read competent information about what is forex - welcome to your individual knowledge pack.
