With the slow economic environment, your restaurant has to be different and stands out from the crowd. It’s hard to make money by cutting your prices and then spending money telling the world about it. That’s what many restaurants are doing now.
It’s sad really, but 80% - 90% of restaurant marketing budgets are spent against new trial - getting a new customer to visit for the first time. This is the least effective place to spend your money. The majority of new trial efforts are spent against mass media advertising, which is costly and has dismal return on investment. The fact is, new customer acquisition is 7-10 times more expensive than building restaurant sales through increased frequency, check average and party size. But restaurant marketing isn’t always about what’s most effective, more often, it’s about what everyone else is doing. Restaurant operators see that their competitor is on television or in the yellow pages or on a billboard and that they should be too. They do this without regard for what’s working. Restaurant owners have to wear so many hats that sometimes they just do what’s easiest - they write a check for mass media advertising and hope for the best. Mass media is often more about feeding ego than driving sales. It’s also impossible for most companies to compete in a toe-to-toe battle with the big guys. Subway spends $290 million per year on television. They can do that because they are a multi-billion dollar enterprise - a title less than 100 restaurant corporations in the world can claim. The question you’ll have to ask yourself is do we want to jump off the bridge just because so many other people are?
{Truthfully, there are less expensive, and more effective alternatives for the smaller restaurant, that can bring a large return. One particularly exciting type of advertising, is known as the restaurant video. When people find your web site, or restaurant documentary through a web search, they can click a link and view the ambience of your restaurant from the comfort of their own home. An exciting online video costs one tenth the price of a broadcast advertisement, but 50 times more likely to motivate a potential customer to try your establishment, at least once. | However, if you can have a custom Internet video that people can view 24 hours, that’ll be another story. An Internet video is 50 times more likely than broadcasting through radio or TV but just costs one tenth of the price. It is therefore imperative for every product, brand, and marketing campaign to have a social video element to retain your existing customers and attract new customers.
We at Winmax Video, restaurant documentary specialize in the production and marketing of business videos. We would please to here from you and help you make a powerful and compelling online video for your restaurant. For more details, please take a look at Winmax Video for Restaurants. restaurant documentary
Spend your marketing dollar where it will have the best return for your restaurant.
Winmax Video for Restaurants
Find practical points of view about grant proposal examples - your own tips store.
